indigecation’s logo proudly reflects the symbolism from Indigenous culture, combined with indigecation‘s values.
The logo tells a story within a circle, symbolizing the equality of all citizens and a seamless connection, with no hierarchy.
Colours
The colours, derived from the Indigenous medicine wheel, emphasize this interconnectedness of all Peoples and serve as a reminder of our shared humanity. The four colours—yellow for Asian peoples, red for Indigenous peoples, black for Black peoples, and white for Caucasian peoples—represent all of humanity as well as the life cycle: childhood, adolescence, adulthood, and elderhood.
indigecation strives to educate citizens about the untold aspects of Canadian history, particularly the experiences of Indigenous Peoples, which were never taught. The solid red base within the circle symbolizes a bound book, representing education.
Name
The title “indigecation” blends the words “Indigenous” and “Education,” separated by color. Red print was chosen to represent Indigenous Peoples and is used in the beginning letters of the logo, traditional black print on a white background is used for education, reflecting the established book format introduced by settlers. The title, “indigecation” in lowercase styling is a deliberate anticolonial statement, contrasting with the formal grammar imposed by colonizers. Conversely, the tagline “Education; All Things Indigenous” formally capitalizes “Indigenous” to respectfully acknowledge Indigenous Peoples within today’s standards.
Origins
Indigecation was founded upon a quote from the Honourable Chief Justice, Senator, and Chair of the Truth and Reconciliation Commission, Murray Sinclair: “EDUCATION is what got us here and EDUCATION is what will get us out.” Falling feathers carry ancestral messages and lessons into the book’s pages. These pages are shaped like the wings of an eagle in flight, a bird that soars above the storm of our shared history. Like the eagle’s powerful vision, indigecation’s mission is sharply focused on sharing information about this dark stain on Canadian history, ensuring its dissemination to all citizens.
Reconciliation in Canada starts with understanding our collective history. indigecation offers information on vocabulary, terms, and contexts related to Indigenous Peoples, intended to enable all citizens to engage in difficult but necessary conversations. indigecation’s logo visually represents how knowledge from different perspectives can work together to create a story.